Overview
For this project, we were tasked with making a logo to celebrate the 10th anniversary of the Keurig Trading Company based out in Switzerland.
The logo would translate in being used for promo materials like acrylic awards, T-Shirts, and even Retractable Banners.
Director: Phillip M.
Manager: Anna R.
Designers: Taylor D. & Trey J.
Concepts
My push for design was to incorporate easter eggs that referenced Switzerland and coffee. The sketches I created showcased different ways of how the imagery could be shown. Easter eggs included cows, Swiss Alps, the flag and coffee motifs throughout the designs.
We showcased a few rounds of drafts showcasing how the logos could work in various use cases. After those rounds, my concepts were approved to move forward.
LOgos
All the logos I created had similar designs, so it was decided that it would be best to have these logos as a system. You can see the different use cases for them below:
Primary Logo
Best Use: Small Scale
Ex: icon, Email Signature, etc
Secondary Logo
Best Use: Medium - Large scale
Ex. T-Shirt, Poster, Sticker, acrylic
Expanded Logo
Best Use: Medium - Large scale
Ex. Postcard, Poster, Pattern, Banner, etc.
As highlighted, each of these logos within the system has different uses cases for where it could be applied. Below are a few examples of how those designs work for banners, postcards, T-shirts, and more.
Use Cases
Overall, I enjoyed getting to create these logos to highlight a milestone for the Trading Company within Keurig. The reception that followed revealing the final concepts were overwhelmingly positive, and it was amazing seeing them celebrating this event!
